The Art of Effortless Elegance

Brand identity design for Di Gaïa, inspired by a philosophy rooted in 70s bohemian mythology, Cycladic purity, and Mediterranean elegance.

The handcrafted world of Di Gaïa — expressed through shoes and bags — embraces timeless style, effortless femininity, and heritage-driven modernity. Reflecting this vision, the logo was designed as a contemporary symbol with strong cultural references.

The mark draws inspiration from the head of a Cycladic figurine, known for its simplicity and sculptural clarity. The typography follows the same principle — minimal yet refined — with subtle detailing in the letterforms, particularly the A.

The identity extends across packaging and brand applications, including shoe boxes, patterned tissue paper derived from the symbol, printed materials, and the website — forming a cohesive and elevated visual language.