A Bold Expression of Light

Brand identity design for Sunny, a concept store in the center of Skiathos offering clothing, accessories, and bags.

The identity is built around a simple yet striking symbol — a circular yellow-orange form representing the sun. A subtle interplay with the background enhances its presence: set against a yellow surface, the symbol is highlighted through a spot UV finish, creating a glossy contrast on a matte yellow base.

This minimal yet impactful approach allows the brand to stand out with clarity and confidence. The identity was applied across shopping bags in multiple sizes, business cards, stickers, and store awnings.

The result is a bold, modern, and distinctive visual identity that captures the essence of light and place.